5 x ROI and $500K of in-quarter pipeline achieved by Alteryx

Alteryx delivers easy end-to-end automation of data engineering, analytics, reporting, machine learning, and data science processes, enabling enterprises every-where to democratize data analytics across their organizations for a broad range of use cases. More than 8,000 customers globally rely on Alteryx to deliver high-impact business outcomes.

Activities proposed

1 x In-person Experience The Chicago Firehouse: 12 leads contracted
6 x Digital Roundtables: 36 leads contracted
Company size: 2500-5000
Industry: Technology


Penetrating the US region and targeting decision-makers in the right roles to obtain sales conversions.


Profitable growth – accelerating profitable revenue growth (5 x ROI AND $400k opportunity pipeline uploaded onto CRM)

Brand value – increased brand awareness


  • 1 in-person event ( 19 leads delivered )
  • 6x Virtual Roundtable Discussions ( 48 leads delivered )
  • 5 x ROI
  • In the 4 weeks after the Live dinner, Alteryx gained $500k of opportunity pipeline uploaded on to their CRM. Opportunity pipeline is how the marketing teams’ performance is measured.
  • Utilizing Connex Groups’ specialist audience acquisition team, Alteryx were able to actively engage 67 senior decision makers at companies directly relevant to their customer profile.
  • 100% of the prospects generated by Connex are new contacts for Alteryx with 80% being new business opportunities.
  • Additional budget released to partner on further experiences.

Client Testimonial

Live Event

When I think about ABM or any event programmes that need to be very focused, I think Connex Group. Connex Group were very truthful and very honest. If there was a challenge or a roadblock, then we all came in together as a team to find a solution and there were no excuses. Connex Group were 100% committed, the whole team was just like our business partner. I would say they are not a business vendor; they are our business partners.