Don’t just take our word for it. See the results our ABM programs have delivered for our clients.
Meetings with new prospects were a key KPI for us, we were looking at a KPI of 4-6, 1:1 meetings/roundtable. The KPIs were well and truly exceeded in the campaigns, we’ve overachieved in the KPIs we set, out of the 300 accounts identified we secured 75 1:1 meetings of those 300 accounts and a pipeline sitting at $1.2 million in the first four weeks of the campaign.
Getting into the right companies and the right decision makers – then setting up a forum for open conversation helps create a permanent relationship that we can grow on.
These events have helped us fix our messaging and learn more about the customer’s needs. The open forum and cross dialog from multiple customers gets to the deeper needs and helps us improve our product and planning. The Connex team has done a fantastic job putting this together.
When I think about ABM or any event programmes that need to be very focused, I think Connex Group. Connex Group were very truthful and very honest. If there was a challenge or a roadblock, then we all came in together as a team to find a solution and there were no excuses. Connex Group were 100% committed, the whole team was just like our business partner. I would say they are not a business vendor; they are our business partners.
The Roundtables are a great format and very well run. The host and discussions are excellent and keep the conversation and lead generation active. About half of the Connex attendees are long-term pipeline prospects and continue to engage in moving their projects” forward.
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