Many organizations are challenged to get enough quality data to engage, acquire, and retain consumers through personalized experiences. In fact, a recent Forrester Consulting study reveals that 99% of marketers are actively responding to data deprecation as many browsers are now and will drop third-party cookies and privacy laws are increasing.
While marketers recognize the value of personalized marketing, acquiring accurate data about the customer wants and needs and tracking the customer journey across channels is not always an easy feat.
Join a select group of thought leaders to discuss your acquisition and data challenges, how to improve personalized experiences, and how consumer provided data can help.
We hope to see you in New York!
As consumers get more sophisticated with how they engage and buy from brands, how do you prove to them that you are the brand that they should do business with?
How do you use effective promotion techniques to add immediate revenue without eroding brand equity?
How can you build trust with consumers in a privacy-sensitive marketing landscape?
Smart marketers have a golden opportunity to strengthen customer relationships in the current economy, as they prune unnecessary brands from their discretionary purchases. Learn how you can stand out by rewarding them for who they are and the communities they belong to.
18:30 – 19:00 Arrivals, welcome drinks, and networking
19:00 – 19:30 Event welcome and introductions
19:30 – 21:00 Table discussions and three-course dinner
21:00 – 21:30 Event Wrap Up