Fraudulent transactions in e-commerce are a big deal: every dollar lost to fraud costs merchants $3.75 to resolve. And yet, fraudsters lay the groundwork for their crimes long before they click the “buy” button. Fraud checks at checkout should be the last line of defense – not your only hope. Identity crimes such as account takeover or new account fraud are often the first step on the path to a fraudulent transaction, and savvy retailers should focus on identifying cybercriminals early, ensuring they never get the chance to make a purchase at all.
Join us for a discussion of how identity fraud threats show up in ecommerce, how they translate to fraud resolution costs, and how to address them to greatly reduce fraud losses – while making the checkout process easier for real customers.
Questions to drive conversations:
- Fraud Awareness: How aware are your customers of the risks of identity fraud and fraudulent transactions, and how do they perceive the responsibility for preventing these issues?
- Current Fraud Prevention Measures: What specific fraud prevention measures are you currently implementing, and what are the biggest challenges or limitations you’re facing?
- Fraudster Tactics: Have you observed any specific tactics or trends in fraudsters’ behaviors that have become more prevalent in recent times?
- Account Takeover: How significant is the issue of account takeover in your business, and what steps are you taking to protect customer accounts?
- Identity Verification Integration: How have you integrated identity verification solutions into your checkout process, and what impact has this had on fraud rates and customer experience?
