The accelerating shift to digital media has created a content gap, as creative teams struggle to provide more content on shorter timelines, without sacrificing brand standards or strong creative execution.
Brands are struggling to keep up with the volume of content required in a digital world, and to generate and adapt marketing content for a growing number of different channels and regions, with changed customer expectations. It’s critical that organizations overcome the challenges to deliver marketing at scale.
So how are brands adopting new creative automation tools and techniques to supply the growing amount of content required for online advertising and personalized digital experiences? And how can we scale on-brand content production to drive optimal return on time and increase efficiency?
Join us as we explore how to scale your marketing efforts through automation. Share your own experiences, feel empowered with relevant insights, and discuss best practice with industry peers.