Healthcare marketers are being asked to deliver big results with fewer resources—all while staying compliant with privacy regulations. This roundtable will dive into strategies for making your digital ads work harder, keeping your campaigns effective, and navigating the tricky balance between performance and privacy.

                                              Discussion topics:

Boosting Digital Ad Performance: Together, we’ll discuss how to maximize your ad spend on platforms like Facebook and Google while safeguarding personal health information. Attendees will share and learn strategies for hitting your ROAS goals without compromising compliance.
Making the Most of Your Budget: We will discuss effective approaches to stretching marketing dollars in the face of shrinking budgets while still meeting KPIs. Collaborate on overcoming these challenges together.
Engaging Patients Effectively: Even with limited resources, meaningful patient interactions are possible. We will talk about how to deliver personalized experiences that resonate, all while respecting privacy.
Leveraging Data Wisely: We’ll explore how to make the most of the data you have, driving more effective marketing campaigns while ensuring everything remains HIPAA-compliant.
Balancing Budget and Privacy: Join the conversation on how to navigate the challenge of managing tight budgets while maintaining robust data governance and privacy compliance.

Come ready to share your experiences, challenges, and ideas in an insightful discussion where we’ll work together to find solutions and share strategies that maximize marketing impact, even when resources are tight.