Creating personalized experiences and marketing to a segment of one requires personalized data pulled from all available sources and across all touchpoints. One way to do this is by recognizing customer mobile devices connecting to in-store Wi-Fi and using that data in real time to provide accurate and timely offers and next best actions.
But this unified view can be difficult to attain considering the increase in dynamic, non-linear and highly unpredictable customer journeys. So, how do you provide personalized experiences at every turn, in every moment, and across every channel? How do you make customers feel they are truly seen by your brand?
Join us as we explore the keys to creating a holistic view of each customer, individualizing experiences, and using these insights to attain outsized revenue gains.