THE INNOVATIVE ADVANTAGE IN DIGITAL CUSTOMER EXPERIENCES-Use customer identity to optimize security and convenience

Businesses have embraced digital to engage with their customers. Keeping pace in this rapidly evolving threat landscape requires businesses to look for innovative ways to build experiences that optimize security without impacting user convenience. 

Leaders must collaborate with teams across the business to develop and execute a customer-facing digital strategy that ensures a frictionless experience, enhanced security, protection from fraud, and regulatory compliance. Using customer identity, leaders can establish a firm foundation of collaboration with different stakeholders to orchestrate digital experiences that drive sales, lower fraud losses, and meet business objectives.

Join this discussion to explore how customer identity can be the driving force of innovation and collaboration behind digital experiences that deliver business impact. This roundtable discussion will focus on how to use customer identity as an innovative advantage; how collaboration between IT, business, fraud, and governance teams can be fostered with customer identity; and best practices on how to build, test, and optimize digital experiences. 

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