The Journey to Frictionless CX

Striking the balance for seamless and secure digital customer experiences.


For organisations in 2022, the need to engage customers digitally has never been more prevalent following the major shift online during the pandemic years. And with one in three customers willing to walk away from a brand they love after just one bad experience, the odds that a brand could disappoint their digital-first customers just keeps rising. Keeping up
with this new digital demand opens up new security challenges, but also presents new opportunities to enhance customer experience to drive loyalty and grow revenue. Digital leaders are facing a renewed imperative to innovate the customer’s digital experience in order to deliver business impact and competitive advantage. Delivering a personalised, multi-channel digital experience has never been more important: and one crucial way to do that is by streamlining customer identity.


Join this discussion to explore how to leverage customer identity to strike the balance between delighting and protecting your customers. The discussion will focus on best practices for streamlining the digital experience to deliver business impact, and how to strategise to use customer identity to meet regulatory and compliance requirements without adding unnecessary friction. 

  • Date : 23/06/2022

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