The Most Fraudulent Time of the Year: Maximising Sales and Minimising Fraud During Retail’s Busiest Season

Time: 2pm-3:30pm CET

Fraud is a familiar, ongoing problem for retailers, but during the final months of the year, fraud rates spike up along with overall traffic. During the 2021 holiday season, 1 in every 140 login attempts was an attempt at account takeover (Riskified), and 1 in 4 consumers report being victims of fraud during this time of year (Experian). As the holiday shopping timeframe expands, merchants need to be alert as soon as Halloween decorations come down. Unfortunately, due to seasonal changes in consumer behaviour and in anticipation of an influx of new shoppers, many retailers choose to relax their fraud controls in the last months of the year to minimise the negative impact on legitimate customers.

How can retailers keep holiday fraud losses to a minimum without alienating legitimate consumers? Join this virtual round table with Maya Ogranovitch Scott, Solution Manager for Fraud Prevention at Ping Identity, for a discussion of tips and tricks that retailers can deploy to gift themselves peace of mind during the most fraudulent time of the year.

 

KEY TOPICS:

Trends in ecommerce fraud over the holiday shopping season;
Seasonal changes in consumer behaviour and the challenges they present to counter-fraud models;
Fraud prevention’s impact on customer experience – and the criticality of low friction checkout during peak shopping season;
Fraud prevention strategies to address fraud behind the scenes, without frustrating already-frazzled shoppers.

  • Date : 20/10/2022

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