What Does a Winning First-Party Data Strategy Look Like?

Dinner Location: Searcys at the Gherkin | London

9th November 2022

 

How can your brand evolve its data strategy to keep pace with your customers?

The data landscape has seen monumental shifts amid emerging privacy directives, technological advancements, and rapidly changing consumer trends. But one thing has become constant: there is a wealth of customer data to be reckoned with.

Brands need to maximise the value from said data by connecting all their data sources or securely accessing partner data to understand the customer journey. They want future proof marketing by addressing customers and prospects seamlessly across channels, without relying on cookies. So, how can you evolve your data strategy to keep pace with your customers? How can data partnerships help, and how should brands approach collaboration?

Join a select group of your industry peers to discuss not only what a winning first-party data strategy looks like, but how to deliver the experience that customers want and deserve.

We hope to see you in London!

 

Discussion Topics: 

What does your current data strategy look like?

How should your brand approach collaboration?

What steps are you taking to future-proof your business?

  • Date : 09/11/2022

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