Situation
Cybereason started their journey in 2021. Their previous events lacked interaction and so they sought a more engaging experience for their audience.
Challenge
Delivering cybersecurity content in an informative yet engaging and interactive manner to position themselves as a trusted advisor within their industry.
Outcomes
- • Trusted advisor – positioned their organisation as a trusted advisor
- • Delivering the right people at the right time
- • Profitable Growth – accelerated profitable revenue growth
- • Market share – net new logo acquisition
- • Brand value – increased brand awareness and staying front of mind
Result
- • 27 leads generated : Virtual Roundtable (8) In-Person Experience (19)
- • 100% matched job titles: CISO, VP Information Security, Director Cybersecurity, Head of SOC. etc.
- • They have since booked 4 more Connex events across 2023
- • Israel Barak, CISO, Cybereason was impressed with the level of seniority of the audience and could see that Cybereason product aligns to every industry.
Client Testimonial
Live Event
When I think about ABM or any event programmes that need to be very focused, I think Connex Group. Connex Group were very truthful and very honest. If there was a challenge or a roadblock, then we all came in together as a team to find a solution and there were no excuses. Connex Group were 100% committed, the whole team was just like our business partner. I would say they are not a business vendor; they are our business partners.
