Generative AI promises to revolutionize how brands engage with their customers—but to deliver on that promise, companies must start with a solid data foundation. In this expert-led session, MarTech leader Ted Sfikas Field CTO at Amplitude will explore how brands can move from passive data collection to real-time, AI-driven customer engagement that feels truly personal—and responsible.

You’ll discover how first-party data strategies unlock the full potential of GenAI, enabling hyper-personalized experiences powered by unified customer profiles across apps, websites, and platforms. Learn how to build continuous engagement loops where real-time signals trigger instant, GenAI-crafted content that adapts with every click, swipe, or tap.

The conversation will also highlight the increasing importance of privacy-first architectures, with insights into how responsible AI and transparent data practices are becoming the new competitive advantage. If you’re ready to evolve from reporting to responding—while building trust every step of the way—this session is for you.